KPI tiles show revenue based on order shipped date — all orders physically shipped in the month, whether or not TikTok has settled them yet. The P&L table below uses settlement data only. The difference is timing: shipped orders can take 7–14 days to appear in a TikTok settlement report.
On-hold data as at: 05 Mar 2026
Net Revenue: Actual vs Target
Net Sales Trend
Top 10 SKUs by Net Sales
Revenue by Category
#
Product
SKU
Net Sales
Qty
Orders
ASP
Rev %
Marketing Spend Breakdown
ROAS & Marketing % of NS
Affiliate vs Non-Affiliate Revenue
Affiliate Orders % Trend
To further enhance this section, consider adding: Campaign-level ad spend breakdown, Content type performance (LIVE vs Video vs Showcase), Cost per acquisition by channel
📊 Scope: This tab tracks shoppable video performance only — videos posted by affiliate creators with product links. Total affiliate commission (including Showcase, LIVE, and Shop Ads) is reported in the P&L on the Finance tab and Marketing Overview tab.
🔴 Affiliate video data is available from Sep 3, 2025. Jul & Aug figures reflect partial data only and should not be used for trend analysis.
⚠️ TikTok affiliate data has a ~3 day reporting lag. The most recent 3 days may show incomplete metrics. Where daily charts show estimated days, these are projections based on the average of available data and are marked with lighter bars.